Top
Useful links
Why read on...

Follow our journey as we build Puristics, a new brand of anti-aging skin care without harsh chemicals. For us, the past 3 years have been filled with "aha" moments as we educate consumers about label literacy - knowing the ingredients in your beauty products, since harsh chemicals can end up on your skin. We welcome you to learn from our experiences both as businesswomen and busy moms, and please share your own stories, too!

Blogs we like...
Follow Puristics on...
Puristics Twitter Feed

Entries in skincare (4)

Tuesday
Mar132012

Three years in the making… March 13th

Today marks the three-year anniversary of the Puristics journey to bring pure and effective anti-aging products to the mass market. My parents always taught me that hard work pays off, and boy were they right! So today we celebrate the fruits of our labor.

After three years of carefully selecting only ingredients that have well documented safety profiles and testing them in clinical trials to prove that they work, we are pleased to announce that we are on-shelf at your neighborhood drug store (CVS, Walgreens, and Rite Aid) and our national advertising will break in just four days! At times, the three years felt like an eternity, but in the end the destination (a pure and effective formula for women) was well worth the wait.

Thursday
Mar082012

Why Label Literacy Can Help Keep You Safe

We have all been cautioned against overconsumption of foods high in mercury, but what about mercury in your skin care products? I just read an article this morning that skin care lotions sold in 7 states have been found to contain mercury – a highly toxic substance that can harm the brain and kidneys, according to the CDC.

From the article:

“So far Texas, California, Virginia, Maryland, Minnesota, Illinois and New York have all reported cases of elevated mercury levels in skin care products. The Agency says consumers should check product labels for mercurous chloride, calomel. mercuric, mercurio or mercury. If those ingredients appear on the label, stop use immediately.”

Link: http://thechart.blogs.cnn.com/2012/03/06/skin-products-tainted-with-mercury/

How is this allowed to happen? Although the FDA, at least in this case, intervened in the manufacturing and selling of these potentially harmful products, consumers shouldn’t allow themselves to fall victim to label ignorance. Just as we read the labels at the grocery store, we need to do the same in the drug store. We should be aware of the chemicals could be left behind on your skin, since, after all, your skin is the largest area of absorption into the body.

This recent example is just one more reason Americans need to become more label literate. Not only are all Puristics products free from harmful ingredients, but we also take the time to indicate on the package each and every ingredient in the product. There’s even a parenthetical description of the ingredient’s derivation and use. We believe it’s important that you know what’s on your skin.

-May

Wednesday
Feb292012

A Safer Baby Shower

Baby showers have been forever changed.   This past weekend, I attended one and each and every baby bottle and toy that was opened was clearly marked as “paraben and phthalate free.”  It was only a decade ago that women didn’t even think about what their children may be exposed to.  Now, it's one of the most important issues to consider.

While the “mother to be” was opening gifts and the crowd of women were oohing and ahhing, I took the opportunity to ask some women, “Have you ever thought about the ingredients in your anti-aging products”?  The responses were not surprising, at least to me.  I got a few blank stares. A few nods of the head.  A few raised eyebrows. But for the most part, the majority had no idea that the very things they were avoiding in baby products can be found in their anti-aging skincare products - things they use on their faces every day.

Baby showers are forever changed, and a few years from now, women’s beauty rituals will also be transformed.  It’s all part of evolution – your desire to better yourself and your children.

-May

Wednesday
Feb222012

A RESOLUTION TO STICK TO

I don’t know about you, but New Years resolutions never stick. But now that it’s February, it’s time to start thinking about a realistic goal for the year ahead. My advice is to start small and build on that success toward something bigger.

Here’s an easy goal for 2012 – instead of trying to add something new to your daily regimen (ones I have tried: going to the gym, eating more kale, flossing) how about taking something away… like all of the potentially harmful chemicals that may be lurking in the products you use every day.

Small change; big results. Switching to an effective anti-aging skincare product with no scary chemicals is not a life-altering event – but it’s progress. If you’re feeling better about how you look and what you’re putting into your body, you can build on that positive momentum, make more good choices about the products you’re buying and consuming. You may turn around and find that your small resolution led to something pretty big for the year ahead.