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Follow our journey as we build Puristics, a new brand of anti-aging skin care without harsh chemicals. For us, the past 3 years have been filled with "aha" moments as we educate consumers about label literacy - knowing the ingredients in your beauty products, since harsh chemicals can end up on your skin. We welcome you to learn from our experiences both as businesswomen and busy moms, and please share your own stories, too!

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Entries in skin (3)

Friday
Apr132012

Behind the Scenes with Cheryl Hines

What a whirlwind trip my colleague May and I had a few weeks ago... seems like one minute we were in New Jersey gearing up for the launch of Puristics, and then the next minute we are spending the evening at Cheryl Hines's house, high up in the hills over LA, being pampered Hollywood-style with the full cast of her new hit new show on ABC, Suburgatory.

(You may also know Cheryl for her role as Larry David's wife on "Curb Your Enthusiasm.) Check out a Suburgatory trailer here: http://www.youtube.com/watch?v=xGr21_8vA8A.

Cheryl discovered the Puristics brand over a year ago when we were in just a few markets, and it's been a favorite of hers ever since. She is a stellar, genuine and warm person through and through -- and she treated the entire cast and crew of the show to a spa-themed party to celebrate the wrap of the show's smash-hit first season.

Everyone had their choice of spa treatments, manicures, pedicures, and more -- and naturally everyone got the full line of Puristics products to take home. (Yes, Hollywood types need anti-aging lotion, too!)

-Ginny

Wednesday
Apr112012

Toxic chemicals in your nail polish?

This morning, we saw a segment on the Today Show about the toxic chemicals in most nail polishes. (Read more here: http://on.today.com/Hy5V8u.) Once again, our mantra of Label Literacy is being pushed into the national limelight. The segment reiterated that consumers need to be aware of what they are putting on their skin, hair, and nails.

Several commonplace nail polishes (even ones advertised as “chemical free”) were found to contain “high levels of agents known to cause birth defects, according to [California] state chemical regulators.” The dangerous brands of nail polishes were found in more than 48,000 California nail salons. 

What did they contain? Toluene (a petrochemical used in paint thinner), dibutyl phthalate (DBP – a known reproductive and developmental toxin), and formaldehyde (a proven carcinogen) – and these 3 are even known as the "toxic trio." According to the Skin Deep Database, all three of these chemicals are rated as “10 - high hazard” (http://www.ewg.org/skindeep/). Consumers need to be aware of the dangers of prolonged exposure to these chemicals!

Thursday
Mar082012

Why Label Literacy Can Help Keep You Safe

We have all been cautioned against overconsumption of foods high in mercury, but what about mercury in your skin care products? I just read an article this morning that skin care lotions sold in 7 states have been found to contain mercury – a highly toxic substance that can harm the brain and kidneys, according to the CDC.

From the article:

“So far Texas, California, Virginia, Maryland, Minnesota, Illinois and New York have all reported cases of elevated mercury levels in skin care products. The Agency says consumers should check product labels for mercurous chloride, calomel. mercuric, mercurio or mercury. If those ingredients appear on the label, stop use immediately.”

Link: http://thechart.blogs.cnn.com/2012/03/06/skin-products-tainted-with-mercury/

How is this allowed to happen? Although the FDA, at least in this case, intervened in the manufacturing and selling of these potentially harmful products, consumers shouldn’t allow themselves to fall victim to label ignorance. Just as we read the labels at the grocery store, we need to do the same in the drug store. We should be aware of the chemicals could be left behind on your skin, since, after all, your skin is the largest area of absorption into the body.

This recent example is just one more reason Americans need to become more label literate. Not only are all Puristics products free from harmful ingredients, but we also take the time to indicate on the package each and every ingredient in the product. There’s even a parenthetical description of the ingredient’s derivation and use. We believe it’s important that you know what’s on your skin.

-May